Well it looks like the crisp manufacturer Golden Wonder will be going into administration. This is mainly due to tough competition from it’s rival Walkers. Their expensive Gary Lineker advertising campaign seems to have won. It probably helped that Walkers are owned by Pepsi Co, who are worth $25 billion. The lesson from this is that if you plough most of your resources into the advertising campaign rather than your product the consumer, for some reason, is much happier.

It reminds me of when I worked for a multinational company who outsourced my job to a cheaper (on paper) offshore company. At the same time they paid an international sports star over $10 million to star in an advert. From what I could tell the product became worse but also more popular.

Anyway, say goodbye to these: