From Breitbart.com :

” A survey of British taxi drivers, pub landlords and hairdressers — often seen as barometers of popular trends — found that nearly 90 percent had no idea what a podcast is and more than 70 percent had never heard of blogging.

“When I asked the panel whether people were talking about blogging, they thought I meant dogging,” said Sarah Carter, the planning director at ad firm DDB London.”

Its true. I’d say about 20% of the people I know, who I still thought were e-savvy, knew what a Blog was.